I'm not offput by the fact that Kevin Costner has the technology to help with the issue, but by the idea that the oil industry is so out of step with technology to clean up its own messes that is takes Kevin Costner's celebrity to generate interest in a machine that apparently does exactly what they need it to very well.
As I understand it, oil companies don't maintain their own cleanup divisions - there are completely separate companies and organizations which cleanup spills. What the hell have these guys been doing the past few decades? It's not like they're an unpleasant cog in BP's machine which upper management underfunds and ignores - the entire purpose of their organization is to be prepared as possible in the event of a spill, and it's only months into the biggest spill in history that they're finding out about a machine that does their job seemingly better than anything else in the market?
Maybe I should rethink my position on nuclear power.
